Inventer & Entreprendre
Starting out as a liqueur maker in Chambéry at the end of the 19th century was a bold choice. Philibert Routin, a genius herbalist, meticulously transcribed in a notebook — still carefully kept in the safe to this day — the secret recipes of his creations.
In his laboratory, he crafted elixirs with subtle aromatic blends. He quickly established his name as a benchmark. His very first creation, the Élixir Chambérien, deliciously combined 43 ingredients! But it was his celebrated Vermouth that made his name.